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Anchor 3

SOCIAL MEDIA & GROWTH HACKING

CASE STUDIES

 

We were tasked with launching Simple Pickup's Vine channel. The challenge here was to make this new channel go viral with no paid-ads, no sponsorship deals and no partnerships allowed. So, with a budget of $0 we had to get creative. 

 

How we did it: We leveraged their current fan base by cross-marketing the new Vine channel on their Facebook page, and by tethering Vine to their Twitter and YouTube channel. 


But, what really made the campaign successful was the use of our private re-Vining network. Tapping into our database of re-Viners we were able to drive over 3million+ views to the new channel, and add over 18,000+ new followers in under just 2 months!

 

Summary of achievements within 2 months for our client:

  • 3million+ views

  • 18,000+  NEW followers... all with a budget of $0.

 

 

 

 

 

 

 

 

 

VINE

One of our recent clients wanted us to improve their engagement and reach on Facebook. Having used just memes to build their page and gain an audience we had to find a way to exceed thier engagement without  utilizing memes ourselves.

 

As Facebook recently updated their code to drastically reduce the reach (and thus engagement) that memes get, we had to find a way to beat their system - which we did. 

 

HOW? Give us a call. 

 

In just 3 months, the BB Creative team increased:

  • Facebook engagement (comments, likes & shares) by 668%.

  • Facebook reach by 975%.

  • The number of unique "likes" by 15,000 new users... all with a budget of $0.

FACEBOOK

 

We were tasked with finding an innovative way to launch and drive traffic to 'Simple Pickup's new Snapchat handle, and then to monetize it. To achieve this we leveraged and cross-marketed their other social media platforms. 

 

HOW? First, we championed a 'daily snapchat' challenge on the client's Facebook page, which enabled us to engage all of thier fans every single day. The fans were ticked into daily challenges, and we recieved thousands of entries from them via Snapchat. We recieved over 22,000 views per snap every day. 

 

Using a hack, we then saved these Snapchats and uploaded them to Facebook. From this cache of user-generated content we then further promoted the client's new Snapchat handles. Once we organically grew this audience we then monetised it by using flash sales on Snapchat - in which codes were sent to all followers via the 'story' function.

 

The followers then used this code to buy the client's merchandise. We tracked the results to show SimplePickup that by posting a Snapchat that lasted a mere 10 seconds, we generated over $2,000 in sales on thier website - all with a $0 budget. 

SNAPCHAT

YOUTUBE - JESTERLADS

Anchor 4

 

The YouTube channel 'JesterLads' needed needed a viral seeding plan to gain viewers and subscribers. To achieve this we used a variety of viral seeding strategies. For details please find a our campaign strategy summary here.

 

In just 4 months we achieved the following for the JesterLads YouTube channel:

  • Over 3 million unique views 

  • 12,000+ NEW subscribers. 

  • Coverage on the front pages of  'The Huffington Post', 'Mashable', 'Reddit', 'The Sun', 'Yahoo! News', 'MSN News' and many more

  • Featured on 'Good Morning America!', 'NBC: The Today Show', 'ABC News', and 'RudeTube'. 

CREATING PR STUNTS

We were tasked with creating a viral video for Fleshlight (an adult sex toy retailer) that needed to gain national coverage, and rapidly raise brand awareness in a fun, dynamic way.

 

How We Did It:

We spoofed the viral 'Hidden Cash' twitter phenomenon. How? We hid $10,000 in 200 Fleshlight toys to create the the craziest scavenger hunt ever. 

 

To promote the campaign we enlisted the help of viral YouTube influencers 'Simple Pickup'. In addition to this we also contacted authors of small blogs with pseudo accounts to write articles on the event, simultaenously calling into local radio and news stations to generate and reinforce the buzz.

 

Results:

  • Half a million views within 3 weeks of launch. 

  • Featured articles on major news outlets such as 'Elite Daily'. 

  • Significant increase in brand awareness on a global scale. 

  • Shoutouts on radio and morning news shows. 

TINDER RESUME - #HIREJAMES

Aim: Growth hack Mr. James Samir Shamsi's LinkedIn profile with a budget of $0. 

 

How We Did It:

  • Use the social network 'Tinder' in a way that's never been done before, by uploading Mr. Shamsi's resume on it.

  • Screenshot images of this Tinder profile and place them on Reddit under fake accounts.

  • Contact journalists and blogs about this innovative new campaign we 'discovered' on Tinder and Reddit.

 

Result:

  • Over 27,000 LinkedIn profile views in a week. 

  • Created buzz on major news publications such as 'Elite Daily' who wrote articles about our unique utlization of Tinder. 

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